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Costa Announce New Short Story Award

January 26, 2012

Costa announced yesterday that they plan to add a short story prize to their annual book awards. This is really exciting news, as the Costa awards have a lot of market power. A short story award that means something outside of the writing community could change the way short stories are considered in the UK. There’s no “Bridport Prize winner” or “Fish Prize winner” stickers in Waterstones, but as an established brand name, Costa could drag the elusive short story into a limelit spot on bookshelves. Here’s hoping, anyway.

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